Alvern Media GmbH represents innovative advertising at petrol stations since 1997 and was able to integrate itself as an essential part of the market. With its FillBoard™, the advertising medium at pump nozzles, Hamburg-based Alvern Media GmbH has established itself in 41 countries worldwide. In addition, alvernmedia was able to expand its portfolio with DoorMedia™ (door graphics) and RoofMedia™ (inflatables on the roof of petrol stations).
In the German-speaking market (Germany, Austria, Switzerland), alvernmedia markets more than 171,000 advertising spaces; across Europe, the company has about 600,000 advertising spaces. While the German-speaking market is coordinated from the office in Hamburg, the global business is handled locally by subsidiaries and licensees.
Alvernmedia’s excellent coverage in Germany consists of over 7,000 petrol stations equipped with FillBoard™. This corresponds to approximately every second petrol station in Germany and coverage of almost all districts. The non-marketed petrol stations can be used by oil companies and petrol station partners to promote their products, such as coffee, car washing facilities and fuel cards, or image campaigns.
In addition to the wide-reaching medium FillBoard™, the eye-catching media DoorMedia™ and RoofMedia™ can be used at stations of different oil companies throughout Germany. With these three formats, both metropolitan and rural regions can be covered, and thus even those regions where there are hardly any other forms of advertising.